{"title":"Baby Essentials Sleep","description":null,"products":[{"product_id":"baby-shusher-55357752-9666","title":"Baby Shusher","description":"\u003cp\u003eThis revolutionary new tool by sleep makers Baby Shusher uses ancient but doctor tested techniques to help soothe the fussiest of babies.\u003c\/p\u003e\u003cp\u003eBaby Shusher was awarded Winner in the Sleep Superhero category in The Memos Awards 2023, as voted by thousands of Australian parents. Because sleep, glorious sleep. This revolutionary new tool by sleep makers Baby Shusher uses ancient but doctor tested techniques to help soothe the fussiest of babies. It uses a real human voice to lull your baby to sleep with a calming shusher noise, a similar tone to the sounds in the womb. Portable and easy-to-use, simply turn it on for a short or long session to lull even the most resistant sleepers into some seriously restful shut eye.Wondering what a white noise machine for babies is and if you actually need one? Sound machines can be true miracles for helping both you and your bub have the best night 's sleep. They can help your baby fall asleep quickly and stay asleep for longer. As the use of a sound machine becomes habitual, it will also serve as a cue to your little one that it 's time to go to bed and fall into a deep sleep. This shusher produces white noise which sounds very similar to what they hear in the womb, helping to ensure a deep sleep.\u003c\/p\u003e\u003cp\u003eAge: Newborn - four months is the most effective (some up to nine months).\u003c\/p\u003e\u003cp\u003eUsage: Fifteen to thirty-minute timer and ten-hour battery life. Adjustable volume control means your baby can get to sleep without keeping everyone else awake. The Baby Shusher has a removable wrist strap to give you the option to carry your baby while putting them to sleep. Comes with two AA batteries.\u003c\/p\u003e\u003cp\u003eMaterials: Made from easy-to-clean, durable, BPA- free materials.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777899376881,"sku":"55357760","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/5c946be38f7946a2ab218c78d0cabd64.jpg?v=1789702122"},{"product_id":"drift-away-white-noise-machine-taupe-55367977-282","title":"Drift Away White Noise Machine - Taupe","description":"\u003cp\u003eKeep your baby calm at home or on the go with the Ergopouch White Noise machine, offering long-lasting comfort with 48 hours of battery life.An on-the-go white noise machine with 48 hours battery life.\u003cbr\u003e \u003cbr\u003e An on-the-go white noise machine with 48 hours battery life.\u003c\/p\u003e\u003cp\u003eWhen it 's time for sleep, getting your baby to settle can be a challenge. White noise helps by mimicking the gentle, muffled sounds your baby heard in the womb. It 's similar to being underwater, which is why it 's so soothing. As your baby grows, it continues to be a comforting cue, helping link their sleep cycles and drown out household noise. For parents wanting a calm sleep environment at home or on the go, the Drift Away White Noise Machine is ideal. It comes with seven clear, gentle sleep sounds designed to promote deep, restorative sleep by masking disruptive sounds. Lightweight and rechargeable (with a battery life of 48 hours!), you can take it in the pram, car, or anywhere your baby needs to settle. At home, leave the Ergo Pouch White Noise Machine in the nursery and use the soft LED light with three settings, perfect for overnight nappy changes and feeds. The volume is also adjustable and capped at a safe 75db at your baby 's ear, so you can rest easy while they drift off.\u003c\/p\u003e\u003cp\u003eKey Benefits:\u003cbr\u003e- Up to 48 hours of continuous playback, so your baby can stay settled through naps and bedtime\u003cbr\u003e- Seven soothing sounds: White Noise, Heartbeat, Shushing, Fan, Rain, Ocean and Nature\u003cbr\u003e- Soft LED light with three adjustable brightness levels, handy for night-time feeds and nappy changes\u003cbr\u003e- Rechargeable battery for convenience on the go\u003c\/p\u003e\u003cp\u003eSpecifications:\u003cbr\u003e- Weight: 96g\u003cbr\u003e- Diameter: 8cm\u003cbr\u003e- Height: 3.7cm\u003cbr\u003e- Charging cable length: 1m\u003c\/p\u003e\u003cp\u003eHow to use the Drift Away White Noise Machine: \u003cbr\u003e- Place the machine on a flat, stable surface at least 2m (6.6ft) away from your baby.\u003cbr\u003e- Never place the machine inside the bassinet, cot\/crib or pram.\u003cbr\u003e- Use it to help settle your baby; once asleep, it can be turned off.\u003c\/p\u003e\u003cp\u003eSound control:\u003cbr\u003e- Press and hold the Power button for 3 seconds to start or stop the sound.\u003cbr\u003e- To switch between tracks, press the Sound Track Selection button once; there are seven sounds to choose from.\u003cbr\u003e- Keep in mind that the machine will remember the last sound used when turned off.\u003c\/p\u003e\u003cp\u003eUse a soft, dry cloth to clean the unit, strap and cable. Never use liquids or abrasive cleaners on the unit.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777900097777,"sku":"55367985","price":64.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/ded62cdec6f54135b69ed1a3162d68a6.jpg?v=1789702125"},{"product_id":"light-and-breathable-muslin-swaddle-wrap-ivory-sage-55368144-116","title":"Light And Breathable Muslin Swaddle Wrap - Ivory\/sage","description":"\u003cp\u003eLarge, multi-tasking organic cotton wrap to use as a swaddle, blanket and burp cloth.\u003c\/p\u003e\u003cp\u003eThis beautifully soft wrap made with organic cotton muslin is breathable and lightweight for maximum airflow. It is generously-sized for use as a swaddle, lightweight blanket or change and play mat when on-the-go.\u003c\/p\u003e\u003cp\u003eBENEFITS:\u003cbr\u003e- Lightweight and breathable\u003cbr\u003e- Generously sized\u003cbr\u003e- Use as a swaddle, blanket and burp cloth\u003c\/p\u003e\u003cp\u003eSIZE: 120 x 120cm\u003c\/p\u003e\u003cp\u003eAGE: Newborn onwards\u003c\/p\u003e\u003cp\u003eMATERIAL: GOTS certified\u003c\/p\u003e\u003cp\u003eCold gentle machine wash wiht similar colours. Do not soak or bleach. Do not twist or wring. Do not rub print. Line dry. Warm iron. Do not tumble dry. Do not dry clean\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777902129393,"sku":"55368152","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/a20e011ad65249ac8c7e607d3dc6be1f.jpg?v=1789702132"},{"product_id":"night-light-mr-dino-55372397-358","title":"Night Light - Mr Dino","description":"\u003cp\u003eA dino-shaped night light that turns bedtime into a calm, cosy adventure.\u003c\/p\u003e\u003cp\u003eFor little ones who find comfort in a friendly face, this Mr. Dino night light is the perfect bedtime companion. Its soft, warm glow creates a soothing atmosphere that eases fears of the dark without disturbing sleep. The playful dinosaur design sparks imagination during the day and feels like a protective friend at night. Cordless and rechargeable, it's safe for small hands, easy to move from room to room, and ideal for taking on trips.  Designed for durability, this night light is both a whimsical decor piece and a practical sleep aid.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003e- Gentle, warm light ideal for bedtime comfort\u003cbr\u003e- Fun animal design to engage and reassure children\u003cbr\u003e- Portable and cordless for safe, flexible placement\u003cbr\u003e- Rechargeable for convenience and sustainability\u003c\/p\u003e\u003cp\u003eAge recommendation: 3y\u003cbr\u003e \u003cbr\u003eDimensions: 12x14x13.5 (LxWxH)\u003c\/p\u003e\u003cp\u003eSafety: \u003cbr\u003e- Keep away from water\u003cbr\u003e- Ensure the charging cable is out of reach of children during charging\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777902686449,"sku":"55372418","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/ea8b795cf7c44408ba0b9e18ea2cab6d.jpg?v=1789702150"},{"product_id":"cosy-baby-blanket-abc-lilac-55368945-569","title":"Cosy Baby Blanket - Abc Lilac","description":"\u003cp\u003eCute organic cotton comfort, wherever you go.\u003c\/p\u003e\u003cp\u003eSoft and comforting, this is a beautiful first blanket for your baby. 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Do not dry clean\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777902850289,"sku":"55368953","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/0579c51c10af4b07a8d9a43d4c57c5e9.jpg?v=1789702151"},{"product_id":"light-and-breathable-muslin-swaddle-wrap-dancing-daisies-55372450-145","title":"Light And Breathable Muslin Swaddle Wrap - Dancing Daisies","description":"\u003cp\u003eLarge, multi-tasking organic cotton wrap to use as a swaddle, blanket and burp cloth.\u003c\/p\u003e\u003cp\u003eThis beautifully soft wrap made with organic cotton muslin is breathable and lightweight for maximum airflow. It is generously-sized for use as a swaddle, lightweight blanket or change and play mat when on-the-go.\u003c\/p\u003e\u003cp\u003eBENEFITS:\u003cbr\u003e- Lightweight and breathable\u003cbr\u003e- Generously sized\u003cbr\u003e- Use as a swaddle, blanket and burp cloth\u003c\/p\u003e\u003cp\u003eSIZE: 120 x 120cm\u003c\/p\u003e\u003cp\u003eAGE: Newborn onwards\u003c\/p\u003e\u003cp\u003eMATERIAL: GOTS certified\u003c\/p\u003e\u003cp\u003eCold gentle machine wash wiht similar colours. Do not soak or bleach. Do not twist or wring. Do not rub print. Line dry. Warm iron. Do not tumble dry. 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Use short cycle \u0026amp; reduced spin. Wash dark colours together. Do not soak. Do not bleach. No not tumble dry. Dry flat in shade. Cool iron. Do not dry clean\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777903603953,"sku":"55368275","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/d7b11f2aa1954ee8aaab19626e4c4099.jpg?v=1789702155"},{"product_id":"night-light-mr-lion-55372514-9395","title":"Night Light - Mr Lion","description":"\u003cp\u003eA friendly lion-shaped light that brings warmth and reassurance to nighttime.\u003c\/p\u003e\u003cp\u003eNighttime can feel a little intimidating for small children, but this charming Mr. Lion night light turns it into a moment of comfort. Its soft, warm glow helps little ones feel secure without disrupting sleep, making bedtime and night wakings calmer for everyone. The cheerful lion design sparks imagination during the day and feels like a watchful friend at night. Cordless and rechargeable, it's safe for small hands, easy to move between rooms, and perfect for travel.  Designed for durability, this night light is both a whimsical decor piece and a practical sleep aid.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003e- Gentle, warm light ideal for bedtime comfort\u003cbr\u003e- Fun animal design to engage and reassure children\u003cbr\u003e- Portable and cordless for safe, flexible placement\u003cbr\u003e- Rechargeable for convenience and sustainability\u003c\/p\u003e\u003cp\u003eAge recommendation: 3y\u003cbr\u003e \u003cbr\u003eDimensions: 12x14x13.5 (LxWxH)\u003c\/p\u003e\u003cp\u003eSafety: \u003cbr\u003e- Keep away from water\u003cbr\u003e- Ensure the charging cable is out of reach of children during charging\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777903636721,"sku":"55372522","price":69.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/59df77c0965e4990992d146bd8eb96fe.jpg?v=1789702156"},{"product_id":"light-and-breathable-muslin-swaddle-duo-yeehaw-dog-55369403-113","title":"Light And Breathable Muslin Swaddle Duo - Yeehaw Dog","description":"\u003cp\u003eLarge, multi-tasking organic cotton wrap to use as a swaddle, blanket and burp cloth.\u003c\/p\u003e\u003cp\u003eThis beautifully soft wrap set, made with organic cotton muslin, is breathable and lightweight for maximum airflow. Presented as a thoughtfully curated duo, each set includes two complementary prints, making it as practical as it is beautiful. Finished in a lovely, gift-ready box, it’s the perfect present for new parents.\u003c\/p\u003e\u003cp\u003eGenerously sized for versatility, each wrap can be used as a swaddle, lightweight blanket, burp cloth or change and play mat when on-the-go.\u003c\/p\u003e\u003cp\u003eBENEFITS:\u003cbr\u003e- Two complementary prints in each set\u003cbr\u003e- Beautifully packaged in a gift-ready box\u003cbr\u003e- Lightweight and breathable\u003cbr\u003e- Generously sized\u003cbr\u003e- Multi-use: swaddle, blanket, burp cloth and play mat\u003c\/p\u003e\u003cp\u003eSIZE: 2 x 120 x 120cm swaddles\u003c\/p\u003e\u003cp\u003eAGE: Newborn onwards\u003c\/p\u003e\u003cp\u003eMATERIAL: GOTS certified\u003c\/p\u003e\u003cp\u003eCold gentle machine wash wiht similar colours. Do not soak or bleach. Do not twist or wring. Do not rub print. Line dry. Warm iron. Do not tumble dry. 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Designed for durability, this night light is both a whimsical decor piece and a practical sleep aid.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003e- Gentle, warm light ideal for bedtime comfort\u003cbr\u003e- Fun animal design to engage and reassure children\u003cbr\u003e- Portable and cordless for safe, flexible placement\u003cbr\u003e- Rechargeable for convenience and sustainability\u003c\/p\u003e\u003cp\u003eAge recommendation: 3y\u003cbr\u003e \u003cbr\u003eDimensions: 12x14x13.5 (LxWxH)\u003c\/p\u003e\u003cp\u003eSafety: \u003cbr\u003e- Keep away from water\u003cbr\u003e- Ensure the charging cable is out of reach of children during charging\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777903800561,"sku":"55372549","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/b4761f50084c4a1d9763a749650982b7.jpg?v=1789702156"},{"product_id":"light-and-breathable-muslin-swaddle-wrap-yeehaw-dog-55368304-114","title":"Light And Breathable Muslin Swaddle Wrap - Yeehaw Dog","description":"\u003cp\u003eLarge, multi-tasking organic cotton wrap to use as a swaddle, blanket and burp cloth.\u003c\/p\u003e\u003cp\u003eThis beautifully soft wrap made with organic cotton muslin is breathable and lightweight for maximum airflow. 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