Our World

Discover the stories behind our brand—from the designs we create,people we partner with and the initiatives we're most proud of.

Our Stories

Our Impact

Life

At Gracie's with Kelsie Gaffey

The founder of Gracie’s Wine Room reflects on taking a leap, building a business with feeling and the art of bringing people together.

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Sustainability

Reshaping Wool in the Australian Fashion Industry

In 2022, we launched the Climate Fund to drive climate solutions in the fashion industry. Here, our inaugural recipients reflect on their progress so far and share what they hope...
Life

Mother's Day: The Role of a Lifetime

This Mother's Day, we invited a cast of extraordinary women to star in our campaign. From the eccentric to the inimitable and the iconic—join us as we hear from four...
Life

The Art of Florals and Fragrance with Katie Marx

Katie Marx is a Melbourne-based florist renowned for creating impactful installations with Australian natives and locally grown blooms. Her work embraces the beauty of the unexpected—often making use of branches,...
Sustainability

Working with Wool Growers to Protect an Endangered Bird

In 2022, we launched the Climate Fund to drive climate solutions in the fashion industry. Here, our inaugural recipients reflect on their progress so far and share what they hope...
Community

Inside the Country Road Home Boutique

Spotted gum wall cladding, terracotta tiles and a Robert Gordon basin are some of the features you can expect to find in our new Home boutique—the first of its kind...
Community

Style, Sustainability and Storytelling with our 2024 NIFA Award Winner

Gunggandji woman Simone Arnol is not just a talented fashion designer, she is a painter, photographer and ceramicist, among other things. A true creative, Simone has a particular passion for...
Community

A Day in the Life: Interior Designer Georgina Jeffries

At the heart of Georgina Jeffries' design practice is a focus on emotional connection—bringing together nostalgic references and modern influences to create nurturing spaces that elevate daily life. For the...
Style

Summer Dress Codes with Fashion Editor Emma Kalfus

Emma Kalfus is a freelance fashion stylist and contributing fashion editor at ELLE Australia. Based in Sydney, her wardrobe is built around classic designs in monochromatic and tonal shades that...
Style

Designing Together for the Australian Outdoors: Our Collaboration with Tait

Renowned Australian brand Tait has been designing and manufacturing outdoor furniture since 1992. Working from its Melbourne factory, the Tait team uses specialised machinery and hand-finishing techniques to create each...
Life

Chef Ross Magnaye's Signature Christmas Dish

Ross Magnaye is the head chef and co-owner of Serai Kitchen, a modern Filipino restaurant in Melbourne's CBD. Following in the footsteps of his grandmother—a successful chef and restaurateur—Ross is...
Sustainability

The Redesign Capsule: Exploring Remanufacture with Miriam Borcherdt

Miriam Borcherdt is a fashion designer and researcher at RMIT. As part of her PhD, titled “RE-kin-DLE”, she is exploring how the redesign and remanufacture of unsold garments can help...
Community

Hosting the Holidays with Stylist Gemma Keil

For Gemma Keil, Christmas Day is best enjoyed several times over—surrounded by good food, family and plenty of laughter. With relatives spread over multiple cities, the Sydney-based stylist is no...

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